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ARTArticleSurviving Tough Times: Why Cutting Marketing Kills Your Business Fast11 Business-Building Strategies You Can Do Right Now to Turn Things Aroundr
We’ve all been there; every business goes through tough times. I remember all too well just about a decade ago when Daniel and I were living off of credit cards, in debt up to our eyeballs while building eVision Media.ARTArticleTaming Everyday Stage Fright TerrorsFear is one of life’s biggest roadblocks and fear of speaking in public is considered to be the number one phobia. Incredible isn’t it, especially when communication forms such an important part of our lives? We are constantly communicating something to somebody and if fear of expressing our thoughts or ideas in words becomes paralyzing for us, we find ourselves at a great disadvantage.ARTArticleThe 5 Types of Specialty VA’s Who Can Make Your Business Faster and SmarterMany business owners assume when they are starting out that a VA (Virtual Assistant) is a VA. But actually, there are several different specialties within the VA industry.
Hiring the right type of VArnfor your unique needs means they handle work more efficiently, saving you time and money, and they serve as experts on a particular specialty.
If your needs have grown beyond one VA, or you mostly have one type of task you need assistance with, a specialty VA could be the right fit for you at this stage of your business.
Here are the 5 common types of specialty VA’s.
TechsARTArticleThe Anatomy of BlameI always marvel when I sit in meetings when assigned actions were not taken and the responsible Manger would say, “I gave that project to one of my supervisors and they were unable to finish.” The underlying message in this blaming statement is that the manager delegated the responsibility so he doesn’t have to be held accountable.
What is Blame?ARTArticleThe Art of TransparencyTransparence is important to the creation of the emotional stability of a team because it is essential to trust building and trust building is central to employee engagement. Managers are not proficient with disseminating information for numerous reasons. One commonly encountered reason is to maintain their power structure. There are employees who demand information they need to perform but sometimes they confuse transparence and confidentiality, demanding information that is private and could cause harm to others.ARTArticleThe Biggest Myth About Hiring A Virtual AssistantEvery day I talk to entrepreneurs who are interested in hiring a virtual assistant (VA) or an online business manager (OBM). So over the years, I’ve heard it all – the good, the bad, and the ugly.
If there’s one thing I’ve heard over and over again, it’s this…
“I need someone to take things off my plate, but no one can do what needs to get done as well as I can.”
It’s time to dispel this myth.
If you feel like you’re the only one who can do what you do, you’re right (partially).
You ARE the only one who can:
* See the big picture and goals for your companyrARTArticleThe Business of Match Making on Today's Data-Rich InternetDespite all the remarkable advances in the technology and despite all the broad sweeping changes in society, real human relationships between actual people are still at the heart of everything that we do. This is true in a romantic context as we seek out our life partners, just as it is true in the world of business as we connect with new colleagues and collaborate with business partners. Relationships are everything.ARTArticleThe Code of TrustWhen office politics prevail in a work environment, trust levels are usually low. This is because office politicians are perceived as willing to do whatever it takes to get what they want, and this can include deception, threats, attack and a myriad of other undesirable activities.
Office politicians are perceived as having no qualms about taking aggressive steps to achieve their personal goals, they are willing to sacrifice relationships in order to achieve this, using competitive tactics that divide instead of unite.ARTArticleThe Entrepreneurial Bright and Shiny Object Syndrome ExposedWhat You Need to Know Before You Sign Up for Yet Another Program
There’s an insidious travesty happening in the entrepreneurial world and I’ve stayed silent about it long enough.
It’s time to expose what’s really happening to unsuspecting entrepreneurs and business owners when it comes to seeking the perfect answer to their business needs.
You probably already know it as chasing after the bright and shiny object syndrome.
It happens when the perceived need to learn more, be more and do more outweighs the need to actually get clients and run a business.ARTArticleThe Honest Truth About Your Business: 29 Questions to Help You Determine if What You’re Doing is a Business or a HobbyAre you a true business owner and entrepreneur? Or are you pursuing your business dreams more like a hobby but may not even be aware this is what’s happening?
In meshing business and personal life in the past......
I took a lot of time off when I felt like it…,
I worked around the kid’s school schedule and family meals…,
if I didn’t feel like making calls for a few weeks, I didn’t make them…,
when the sun came out, the kids and I headed to the park and work was the last thing on my mind…,ARTArticleThe Importance of Brand Messaging for a Successful Website RedesignI’m sure you’ve landed on someone’s website and felt like something was just...wrong; or maybe you were suddenly turned off without even knowing why.
Chances are, you quickly clicked back to find a competitor’s website, where you felt more comfortable and secure.
Your visitors could feel the same way if you don’t pay attention to how you come across to your target audience.
That’s why it’s crucial to identify your brand style before you redesign your website.ARTArticleThe Key to Make Your Marketing Message Stand OutDo you have a difficult time articulating what it is that you do?
Have you noticed other people’s eyes glaze over when you respond to the question, “What do you do”?
Whether you’re delivering your elevator pitch at a networking event, introducing yourself at a business reception, answering the question at a cocktail party, or promoting your services in print (online or offline), stick to the outcomes you deliver and spare the details on how you get there.ARTArticleThe Life Hack That Can Help Entrepreneurs Grow Personally and ProfessionallyIn the words of entrepreneur and motivational speaker Jim Rohn, “Your level of success will seldom exceed your level of personal development, because success is something you attract by the person you become.”
A regular and unflinchingly honest personal stock-taking is essential to help you recognize and overcome internal roadblocks that stand between you and growth, both professional and personal.ARTArticleThe Many SEO Benefits of Creating Keyword-Rich Website ContentHow to Use Highly Effective Keywords for a Search Engine Optimized Website
Last week I wrote about the basic search engine optimization principles all entrepreneurs and business owners should be aware of when representing their business online.
And because search engine optimization can be a complex subject, I thought we’d dive further into keywords. After reading this article, you will be well-informed on the importance of keywords for your website and how to find and use highly effective keywords in order to make your website search engine friendly.ARTArticleThe Pitfalls of Guerrilla Marketing and Automatically Adding Friends to Facebook GroupsWhat you need to be aware of when you add friends to your Facebook group without their permission and how it can harm your business reputatio
As an entrepreneur, sometimes it’s hard to know who to listen to and trust with marketing advice.
On one hand, you’ve got the Guerrilla Marketers who have the “push” marketing mentality and then on the other hand, the Content Marketers who have the “pull” marketing mentality.
Each have their own specific strategies they use to build a business and many times, these strategies are completely opposite from each other.ARTArticleThe Pitfalls of Not Having a Proper Media StrategyIn case, you never had a media strategy in place, obviously with the correct media tools, you may speculate about the benefits you can harvest while going that route. Is only buying ads, right? How much strategy can you actually put in?
Brands that don’t plan and position media advantageously disturb their potential impact in the negative by:
· Increasing advertising costs pointlessly and cannibalizing available media impressionsARTArticleThe Power of Content Marketing Storytelling3 Easy Ways to Increase Your Social Media Engagement
Once upon a time your social media marketing strategy was probably largely focused on sharing links to third-party content with your audience. Well, those days are over, and if you want to stand out in the crowded and noisy online environment, you need to focus on content marketing storytelling.
We all love a compelling story. Whether it’s an adventure, comedy or fairy tale. Stories influence people’s emotions, which we as marketers know can then influence buying decisions and brand loyalty.ARTArticleThe Reality Of Ignoring Website SEO“If you build it, they will come” Only works in the Field Of Dreams
It’s a very exciting time getting your website finally completed and launched. Now you can sit back, relax and wait for the phone to ring, right?
Unfortunately it doesn't work that way.
Now you need to be focusing on driving qualified leads to your website; otherwise, no one will actually know it exists.
There are several ways to doing this ranging from utilizing Social Media to other online marketing efforts but let’s focus on SEO: Search Engine Optimization.ARTArticleThe Right Reasons for Rebranding Your Business LogoThinking About Changing Your Marketing Graphics?
Over time your business will grow and evolve. You may offer new services or products, enter different markets or target another demographic.
If this happens, you might need to consider changing your marketing graphics.
However, you need to be careful you’re not undoing all the hard marketing and branding work that you’ve done and that you fully understand how to rebrand for the most effective results.
Your brand tells a powerful story; you don’t want to dilute that by fixing (or breaking) something that doesn’t need fixing!rARTArticleThe Serious Job of Protecting Client Information6 Important Small Business Cyber Security Tips
Chances are, you think twice before entering your credit card information online to buy something, watch out for malicious links in emails and keep your PC updated against viruses, spyware and hackers.
However, how much thought do you put into your small business data security and protecting client information?
Hopefully a lot, because according to Microsoft:
• An attacker resides within a network for an average of 146 days before detection
• The average cost of a data breach to a business is $3.8 millionrARTArticleThe Straight ShooterWhen we think of a straight shooter we tend to think of persons who can be depended on to communicate the truth. While this is accurate, straight shooters come in many varieties. There are persons who use straight shooting to support members of their teams and others use it to destroy. Some are consistently straight shooters because they value integrity and others use it as a deliberate strategy to hurt or manipulate their coworkers. Some persons who consider themselves straight shooters are blunt, others communicate the truth more elegantly.ARTArticleThe Trust CodeWhen office politics prevail in a work environment, trust levels are usually low. This is because office politicians are perceived as willing to do whatever it takes to get what they want, and this can include deception, threats, attack and a myriad of other undesirable activities.
Office politicians are perceived as having no qualms about taking aggressive steps to achieve their personal goals, they are willing to sacrifice relationships in order to achieve this, using competitive tactics that divide instead of unite.ARTArticleThe Ugly Truth: Why SEO Isn’t Driving Better Website Sales7 SEO-Related Strategies You Can Do Now to Increase Website Conversions
It’s been said you can lead a horse to water, but you can’t make him drink. This is certainly true when it comes to online marketing as well.
While business owners are hungry to achieve 1st page Google rankings (and if they’re not, they should!), sometimes they are puzzled why greater traffic doesn’t lead to greater sales.
After reading this article, you’ll find out what SEO is, what it isn’t, and how to harness the power of SEO to drive more sales for your business.
What SEO IsARTArticleThe Ultimate Guide to Improve Your Website’s Google RankingUshering in your business in Minneapolis with the launch of your company website can be a landmark event. However, as a general rule, the fear of not leaving an indelible mark in the rapidly evolving online world befalls on you.
You might have an awesome and exceptional idea, your offers are worthwhile to your customers, and you have a fully operational website. Now what? How can you capitalize on the marvels of the internet and rake in more moolah for your website?
Allow your target audience to find you. There lies the answer.ARTArticleThe Urban Myth of Newsletter Provider Deliverability RatesWhat metric you SHOULD use to get the best deliver-ability rates?
Many people are under the illusion that choosing the “right provider” for their email newsletters has a direct impact on the deliverability of their newsletters; that choosing one over another may result in their emails being caught up in spam filters, or vice-versa.
Fortunately, that really isn’t the case.ARTArticleThe Way to Merge PSD Style and Design in to Reactive HTMLPSD into HTML transformation is just one of those tremendously desired ways of switching a style and design (PSD) to HTML. PSD into HTML or even PSD into CSS can be really a rather advanced level technology which aids in having an extremely adaptive, lively and visually attractive and more easy to use site.ARTArticleThis Is The Social Proof You Need to Drive SalesThe power of the Internet gives us the ability to connect with thousands of potential buyers and clients around the world.
But in a world where “know, like, and trust” leads to sales, how does one begin to build that rapport with strangers?
The answer is testimonials.
It's only natural for prospects to question when we toot our own horn. But testimonials have the power to dissolve doubt and create credibility.ARTArticleTips for Inexperienced LeadersThese leaders are newly appointed to a leadership role because they have the qualifications and the results to match. The company sees potential in these individuals because they are technically sound, highly driven, and talented. Their employers have big plans for these new leaders. However, in some instances, persons reporting to them don’t feel engaged, they feel fearful. They don’t feel energetic, they feel drained, voiceless, over worked and undervalued.
Based on interactions with a wide variety of businesses here are some characteristics of inexperienced leaders:ARTArticleTips to optimize your Facebook fan page for SEORegardless of whether you’d care to admit it or not, Facebook is becoming a very important player in the online marketing industry (you might want to check more on your Influence on Social Media). What this means is that Facebook page optimization is increasingly important, and any well-thought SEO strategy should include optimizing the fan page as well.ARTArticleTo Podcast or Not to Podcast? Whether to Join the Trend in 2016How many podcasts did you listen to at the beginning of 2015? How many are you listening to now? I know for me, it’s at least doubled.
Podcasts are exploding, and for good reason. They have the ability to…
* Laser target your perfect audience
* Develop a relationship with them where fans feel engaged
* Lead to sales and sponsorship opportunities
At the same time, they’re a lot of work. And it’s easy to feel like you’ve missed the boat – like if you didn’t start your podcast at least a year ago, it’s hopeless.