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ARTArticleModern Day HereticI decided to be a modern day heretic when my lifetime of professional and personal experiences told me we are going about career fulfillment all wrong. I concluded we don’t need more free sodas, flex hours, or a louder declaration that bringing our strengths to work can solve today’s biggest business dilemma. These are analogous to putting lipstick on a pig, because none address the real reasons we can’t love work. We are afraid.ARTArticleMoving from Me to WeWhen I speak with leaders I tend to attune to their language in order to understand their orientation toward the team. Some leaders speak about themselves profusely, using the words “I” or “me” so often that it sounds like they the only person in the department. Sometimes these leaders refer to the team as “my” team, as if the team is some type of possession.ARTArticleMulti-person CommunicationCommunication can be a two-person sport. You meet someone, get to know her, then take the steps you need to keep the relationship alive and warm. With other introductions, you are delinquent allowing the would-be relationship to die a natural, disconnected death. The same is true in teams, when a new person joins a team, the new person forms a relationship with each person on the team. So, if a team has 5 persons, the new employees will have a unique relationship with each person on the team, and perhaps persons outside the team, depending on workflows and other needs for connection.ARTArticleMy Top 7 Tips for Hiring a VAAs a multi-VA business owner, I’ve hired a lot of VA’s over the years.
At the same time, I’ve been hired as a VA and later, as an OBM many, many times.
So I’ve learned a few things about how to hire and how not to hire VA’s. Here are my top 7 tips so that you don’t have to make the mistakes I’ve seen (and done)!
1. Shed the employee mindset. Hiring a VA is different than hiring an employee, and if you approach it the same way, you’re setting yourself and the VA up for failure. Approach the process as the start of a partnership rather than an employer-employee relationship.ARTArticleNursing care models used in the clinical setting todayIntroductionARTArticleOnline Marketing Plan Essentials – 3 Ways to Drive Qualified Traffic to Your Website in DrovesPart Two: You Have a Website; How Do You Attract New Clients?
In last week’s article, we talked about setting up the tools you’ll need to evaluate your website traffic in response to your online marketing efforts. And now it’s time to come up with an online marketing plan.
There are two broad categories to look at for your online marketing: Paid and Organic
Paid Website Traffic
This term refers to all instances of purchasing ads for buying ‘reach’ and/or by paying to promote a post on social media.ARTArticlePersonal Branding Tips to Boost Business SuccessNever Forget: You’re the Face of Your Business
If I asked you what you could do to be more successful as an entrepreneur or small business owner, you would probably list off things like advertise or network more, improve your website or marketing materials and close more sales, right?
Would your answer include personal branding? It should, because it absolutely impacts your success.
First, it’s important to clarify we aren’t just talking about big brands. It’s the personalities that represent them that help these companies create a brand.ARTArticlePreventing Year-End BurnoutAre you ready for everything the next few months is bringing your way?
The holidays, the end of the calendar year (and fiscal year for many of us), school wrapping up for our kids, the parties, the shopping, the cooking… and trying to get work done in there somewhere. Whew! It’s exhausting just thinking about it.
And it takes a toll on our productivity and well-being. Work suffers as a result of the stressed late-nights with too much to get done, and that just leads to more stress.ARTArticleProof Why Using Your Personal Email for Business Is Hurting Your Credibility75 Percent Of Consumers Agree You Need to Stop Using Free Email Services For Your Business Email
Think it’s convenient to use your Gmail, AOL or Yahoo email address for business? That might be true but it could also be turning away potential clients and harming your professional credibility without you even knowing it.
I often receive emails from business owners and entrepreneurs who use free email services like Gmail, Hotmail or Yahoo etc. when representing their business. If you’re one of these people, it’s time to change your email addresses to your business domain.ARTArticleQuick Start Guide to Make Money OnlineIt is easy for a newbie to get overwhelmed by the sheer quantity of information available these days offering advice about ways to make quick money online. Making money from home may seem like a grand idea and one that boasts of total freedom and comfort working from your own private space. But implementing such ideas requires great perseverance and discipline to make it work. There are many ways how anyone can start making money from home by using the multiple technique which promises to bring in riches beyond your wildest imagination.ARTArticleReputation Management: What Your Emails Are REALLY Saying About You15 Crucial Guidelines That Will Prevent You and Your Business From Looking Unprofessional
When embarking into the wonderful world of business, it’s a sad fact that you are instantly set up to be judged.
Prospective clients do it all the time – judge us for our service, the quality of our product, whether our prices are too high or too cheap… there’s a lot of judgement going on that can adversely affect our reputation for sure!
But one of those judgements, whether you realize it or not, is a by-product of our email correspondence.ARTArticleRestructuring FeedbackFeedback is a curious thing. The intention behind offering it is to bring about positive change, to modify behaviour. However, when criticism is offered, even when it is skillfully embedded in a non-judgmental tone, sounding supportive and authentic, persons on the receiving end can still feel attacked or embarrassed so responses like withdrawal, defensiveness or anger can result. When criticism is condescending, or even bullying, organizations stand to lose good people or cause top performers to hold back.ARTArticleSecrets to Creating a High Converting Website Home PageWe all know first impressions are very important. That’s why, whether you are redesigning your website or building one from scratch, the home page is undoubtedly the most important page of your website.
So how do you create a design that is eye-catching, engaging, and draws visitors to take the next step with you?
Here is what to include on a truly effective homepage.
Define Your Target Market
Before you write a single word or jump into designing a snazzy logo you need to identify your target market.
Ask yourself questions like:ARTArticleSecrets to Creating a Visual Brand Identity That Sets You Apart8 Key Areas You Want to Keep Your Visual Brand Consistent
Have you ever wondered what your social media followers think about you?
Is it possible you are sending mixed messages to your prospects?
This month we’re talking about the importance of personal branding and how it helps your business. This article ties closely in with that regarding your visual brand – essentially how you come across to others.ARTArticleSee What's Hot Now with These 6 Bridal Fashion TrendsFall 2018 is just around the corner and the bridal runways are chock-a-block with styles that are all about the bold and daring. In close link-up with the traditional bridal, hotly awaited new minimalism, sho
off all the added trims, feels of a piece of the luxe and futuristic. Out of the ordinary ideas and effortless niceties that are beyond words or description have sealed the bridal take on chutzpah and given the kiss of life to weddings in finally coming out fresh and untouched.ARTArticleSelf Transformation Tips for LeadersI have witnessed a number of leaders who have meaningfully transformed themselves and their leadership. In each case, the first step was the most difficult. This is because when these leaders were ready for deep transformation, it meant it was time to come face-to-face with the reality of who they really are. They had the courage to face themselves even though it was a destabilizing proposition.ARTArticleSEO Outsource Mistakes to Avoid That Will Save You a Lot of GriefAs a business owner, there’s a lot to juggle on a daily basis. Balls are continuously flying in the air in efforts to create and sustain a profit.
One of those balls, which should be a substantially large one, is marketing. And when it comes to marketing, your chief goal of course is to get more sales.
In order to accomplish this, having a professional website should be at the top of your marketing list due to it being your primary marketing piece that’s working on your behalf 24 hours a day, all year round.
But just having a website is not enough.ARTArticleSetting Up a Sales FunnelToday, I want to go into more detail about how to set one up that’s going to increase your sales and be easy to maintain.
Let’s get started.
1. Opt In – We’ll start with someone subscribing to your list. This is one you’ve probably got covered already. If you have any kind of freebie that incentivizes subscribers to join your list, you’re off to a good start.ARTArticleShareRing Is the Sharing Economy Reboot We Were All Hoping ForSome people call it the gig economy. Some people call it the sharing economy. Whatever you choose to call it, more and more people are participating in it either as customers or as service providers. Numerous platforms have popped up in recent years where regular individuals can effectively operate as small-time business owners with remarkably minimal barriers to entry.ARTArticleShould You Start Using Periscope in 2016?I’ll be honest, I’m always a little skeptical of the latest and greatest trends, especially on social media. So I’m not going to be one of those experts who tells you, “You just HAVE TO get on Periscope!”
Maybe it could be great for you. Maybe not. But I’ve talked to several business owners lately who simply wonder “What is Periscope? What would I even do with it?”
So today, I want to share what Periscope could do for your business, so you’re informed and can make the right call for you.
Here are 5 reasons to get on Periscope:ARTArticleShould Your Small Business Hire an SEO Specialist?Your 2019 Guide to SEO Outsourcing
If you’re the owner of a small business, you’ve got dozens of tasks on your mind: generating leads and sales, personal branding, social media marketing, employee payroll…the list goes on and on.
How much thought and effort have you put into search engine optimization?
This is the process of attracting organic (free) traffic from the search results in search engines. You need your business to appear high-up in the organic results or potential clients won’t even know you exist.ARTArticleShould Your Small Business Use eCommerce Chatbots?The Pros and Cons of Conversational Commerce
Conversation is a core part of the buying process, whether you’re asking the wine clerk what red she recommends or messaging a store owner on Facebook to see if they sell gift cards.
I’m sure you’ve visited a website and had a chat box pop up, asking if you needed help or offering to start a conversation. Chances are, the “person” with whom you’re speaking isn’t human.ARTArticleSmall Acts of Kindness That Grow Your Bottom LineHave you ever gone out of your way to make someone feel special?
When Daniel and I were involved in KindActs, a local Random Acts of Kindness Foundation chapter, it was our mission to spread the word on how powerful acts of kindness can be on others.
It’s a subject I’m passionate about because growing up was not easy for me. I was bullied at home and at school where I received, on a daily basis, very convincing messages that I was a freak, insignificant, and unworthy.ARTArticleSmart Calls-to-Action for Every Buying Stage to Maximize ConversionsHave you ever wondered why some websites convert better than others?
You can have the best copywriting in the world but if you don't have effective calls-to-action on each page, you won't get the sale.
So what’s the best way to get prospects to take action?
In a previous article, we defined what a “Call-to-Action” is https://evisionmedia.ca/defining-call-to-action-website/ and why your website must use them. This article provides effective example calls-to-action to reach shoppers at every stage of the buying cycle to boost conversions.ARTArticleSofa ModelsLiving room sofas always occupy a quite important position in the living room interior because besides being used to welcome guests, the sofa is also a set of chairs to bring comfort to family members.
CHEAP SOFA CHAIRS ARE MAJOR
Not only that the sofa is always a furniture item that helps create a highlight of the color for the living room interior layout.ARTArticleStay ahead in the competitive market by hiring the best digital marketing companyMarketing assumes an imperative part in changing a business into an effective brand. The necessity of Digital Marketing or says SEO services in San Diego has seen a noteworthy ascent, these days. More business houses are choosing it for a broad client reach.ARTArticleStop Thinking Your Website is About YouWhen working with new entrepreneurs, I enjoy being a part of their energy; it’s a very exciting time for them.
They are thrilled their vision is coming to fruition with their new logo and branding and of course, their website.
Naturally, they want to tell the world about what they do and have big hopes and dreams for being inundated with daily leads that will keep them joyfully busy.
But then I come along and burst their bubble.
Well, sort of.ARTArticleStudy MBBS in AbroadEveryone looking for a profession that is among the most respected, financially rewarding and attractive career choice in India. Across the World number of students who are passionate about becoming doctors and want to go abroad to study medicine. Student dreaming to become a doctor has different reasons. To study MBBS in Abroad is not at all the priority of any Indian student. However, study in abroad for MBBS happens to be a great option since the fee structure of MCI recognized universities is with low cost.ARTArticleStudy MBBS in Abroad at Low MBBS Course FeesAt the present time, there are numerous choices available for Indian students to study MBBS in abroad. Mostly in countries like China, Russia, Kyrgyzstan, Ukraine, Philippines and other European countries. Compared to foregoing years, there has been a massive jump in the number of students opting for MBBS study in abroad, especially in China, Russia and Kyrgyzstan.ARTArticleSuffering from Digital Burnout? How to Relieve ItDo you have to run and get your phone if you leave it in another room?
Do you check Facebook so often there are hardly any new posts since the last time you checked (half an hour ago)?
Does your email inbox run your life, with notifications popping up and grabbing your attention every time you settle in to get work done?
If you answered yes to any of these questions, you might be on your way to a digital burnout, which can hurt your online business if you’re not careful.