Carma Spence
BA, MS
Free
The Own Your Awesome in Business and Life Coach Expert
Carma Spence Quick Facts
- Main Areas
- Life Coaching, Marketing, Branding, Blogging, Web Presence
- Best Sellers
- Plan Your Business Vision
- Career Focus
- Life and Business Coach and Consultant
- Affiliation
- National Association of Science Writers
Carma Spence, The Own Your Awesome in Business and Life Coach, is fiercely committed to guiding women to achieve confidence, clarity and self-awareness so they can live the life they deserve, including a fulfilling career or business they dream of. If you are looking for a proven professional who can guide you to address the self-doubt, self-sabotage and second-guessing that keeps you stuck, you’ve come to the right place.
With 20+ years experience in marketing communications and public relations, natural intuitive skills and certification in using some of the most effective transformational coaching tools available, her mission and commitment is to unleash the inner power every woman possesses so they can boldly go out into the world, transforming the fabric of people’s lives in meaningful and positive ways.
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Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
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Article Marketing Promotion For the Local Business
Article marketing is an excellent way to market your business online. But if you're a locally focused business, how can article marketing help your business? The trick is in geo-targeting this technique for a local target market. So how do you do that? Read on to get a few pointers. Answer Burning Questions... with a Local Twist What keeps your target market up at night? What are they combing the Internet in search of answers for?r
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Article Marketing Tips - How Often to Submit to Directories?
One questio I see asked often about article marketing is, "How often should I be submitting articles?" There is no hard and fast answer. It really depends on: - how prolific you can be, - how many articles you are submitting at one time, and - what you are using this technique to accomplish. Let me go over each one in a little more detail. How prolific can you be?
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3 Ways to Find Inspiration for Your Articles
There truly is nothing new under the sun, and this is especially so in article marketing. So why not jump start your process with a little help from those who have blazed the trail before you? Here are a few ways to find inspiration for your own articles. Keyword Phrase Research What key words are members of your target market using to search for information that you can provide? You should be using them in your articles anyway, but also when you find those longer keyword phrases, they can also inspire you with a topic of your article.r
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Article Marketing Tips - Answer Burning Questions
Here's an article marketing tip: You need to get your articles read in order to have them help you accomplish your goals. One way to get your article read is to answer your target market's burning questions. What keeps them up at night? What are they combing the Internet in search of answers for? Let's say your niche is "science fiction". What are people interested in this topic craving an answer for?
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Trolling For Topics - On Autopilot
How do you keep finding fresh topics to talk about on your blog, podcast or ezine? One good way to keep up with your favorite subject is by subscribing to RSS feeds and creating RSS feeds for the keywords you choose. Who are the "big fish" in your market? If you've niched your business correctly, you're probably "swimming" in a relatively small pond. Make it a priority to know who the big fish in this pond are. Find out if they have a blog, and subscribe to the RSS feed. This way, when they publish fresh content, you'll receive notification.
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What is Branding and Why Should You Care?
Branding in business is much like branding in cattle raising. A brand identifies you, your product or service and makes it stand out from the competition. It can be a name, like "Kleenex", a term, like "roller blades", a sign or symbol, like Target's bull's eye, or any combination of these. Big companies spend a lot of time, money and effort developing their brands. Some have done so well that many consumers use brand names as common nouns ("Kleenex" instead of facial tissue, "Hoover" instead of vacuum cleaner, etc.). A brand is also more tha I've discussed so far.
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What is the Purpose of Your Home Page?
Not all home or landing pages are created equal, nor do they have the same goal in mind. So, if you want yours to do its job, you need to know what that job is. Your home page can accomplish several different goals... just not at the same time. That's why most online business owners have several websites, each with their own landing page. Let's take a look at the jobs a home page can accomplish: Establish Your Brand Your brand is so much more than a simple logo or a tag line. It is an emotional experience.
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Three Tactics to Build a Profitable Opt-In List
To have a successful business, you really need to have a responsive, loyal list of prospects and clients. This is called an "opt-in" list -- a list of people who have given you permission to send them your marketing messages. But how do you build this list? There are plenty of ways, but these are the top three. 1) Build trust in who you are and your expertise. People may opt in to your list if they visit your website and see that you have an attractive "ethical bribe" in exchange for their name and email address.
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Traffic Driving Articles - 4 Things ALL Articles Must Have
It is said that content is King, and for good reason. Content, in the form of articles, video, audio and images are what brings traffic to a website. Of the four primary types of content, articles are the most flexible and easy to work with and, in the end, are the main producers of traffic. Whether your articles appear on your website or in article directories (and why not both?), they are your best chance at affecting search engine rankings. And, the higher a site ranks, the bigger slice of the traffic flow pie it gets.
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How Your Blog Statistics Can Help You Improve Your Traffic
Did you know that your blog's analytics can tell you the best time and best topics to increase traffic to your site? It's true, for those statistic can help you write posts that people want to read and when they'll want to read them! The statistics you want to pay particular attention to include: - Which posts get more readers? - Which days of the week get more readers? With the information you learn from tracking these two stats, you can optimize your blog more powerfully than by any other means.
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Home Page Design - Know Your Website's Target Market
If your website is going to be effective, it needs to speak to your target market. In fact, to be truly effective, it needs to speak to your ideal client.
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Is Your Website Doing Its Job?
Is your website in alignment with the goals you have for your business? Before you launch a new landing page or website ... and even if it's been more than 3 years since your last website makeover ... ask yourself these four questions: 1. What is the purpose of your website? Is it currently serving that purpose? There are lots of reasons to have a website, in fact many business owners have different websites to serve these different purposes. So, why do you have a website? Once you know that answer, make sure your website serves that why. 2.
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Favorite Quotes & Thoughts from Carma Spence
"If you don't inspire, you expire."
Contacting Carma Spence
carma@carmaspence.com
www.CarmaSpence.com
Telephone: (562) 435-0136
How to get started
For more information on working with Carma, visit www.CarmaSpence.com.
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