Richard Denny

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Professional Sales, leadership & Motivational Expert

Richard Denny

Richard Denny Quick Facts

Richard Denny is a Business Author and International Speaker. Richard Denny has been described by the Times as the ‘Master of Professional Salesmanship’. His book ‘Selling to Win’ has been hailed as the world’s best book on sales. An inspirational and fascinating speaker who is regarded highly within the sales profession. Seeing Richard is a rare treat, he is booked in advance by most of the top organisation to give inspiration and sales success to thousands of sales people around the Globe.

Richard is one of the most inspirational business speakers in the UK. He is probably unique in that his presentations not only motivate, inspire and educate his audiences, but they take away and are able to use highly practical ideas that achieve enhanced performance. He is so confident that he guarantees to get an outstanding result - if not his fee is refundable. You can’t expect better than that (never happened to date).

Richard has had a fascinating career, brought up in a rectory his father was a Rector Baronet – he chose agriculture!! From this he branched out into building a successful farm food wholesale business. He masterminded and led the first farmer’s rebellion in the UK. Quickly realising you can’t take on the government and win, he then diversified into retailing. His first shop in Tunbridge Wells was opened by a Jersey cow! From foods he again diversified into detergents and was responsible for some 2000 people. This led to selling and marketing opportunities in the Middle East where his products included steel, cement, Yugoslavian lamb and electronic equipment. With all this vast experience he was continually being asked to speak and advise others, and this led to the Richard Denny Group being formed.

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The mind set of so many business people is really quite extraordinary. We have been in, and thank goodness are coming out of, the worst recession in living memory yet so many are missing a trick/opportunity. We have all heard the two clichés which are, “Our staff are our most valuable asset” – yet they are the first to go in a recession (why not the director’s cars?) and the second just as galling, “We value our customers”. I have been amazed how few businesses have demonstrated customer care over the past few months.

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If customers are such a nuisance, at least stop wasting their time and yours and invite the administrators in – they equally are not interested in customers. At a time which some claim to be the worst trading conditions for 70 years wouldn’t you think that every business and employee would be enthusiastic to meet, see or hear a customer? Kind of obvious really and probably even common sense!! Well as we all know, sense is very uncommon and sadly, customers for many businesses and their staff are an interruption to their work. Customer care and service is non-existent.

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There are no short cuts when it comes to sales and selling but here are a few sales and selling techniques which you should find helpful, especially if you’re new to the industry or even if you’re just looking for a bit of business advice. The definition of selling is hard to explain as we are all involved in selling in some way or other. A sales person is a mind maker upper. Their job is help people make up their mind to buy the service or product that’s right for them. The job of the sales person is to guide that process through.

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Good training works immediately is the claim made by us and most successful training providers. Unfortunately, there is still far too much training that does not achieve immediate results delivered by trainers reading from off the shelf generic courses. Most courses conclude with the delegates asked to evaluate the training (the happy form) at the end of the session. Research has shown that most evaluation forms (the happy…) are rated fairly highly.

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Verbal communication is used in countless ways whether for a meeting, or talking to someone 1-on-1, having the correct verbal skills are a valuable source.

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There is an epidemic of self confidence deficiency. This is caused by change. Apparently more change has taken place in the last 40 years than in the whole history of mankind and every one of us is tasked with doing things differently. It is said that if we never experience a lack of confidence it is because we are actually never doing anything new.

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If you have never spoken in public before you more than likely dread the thought of it, or if you have had a bad experience you may now have a crisis of confidence. Let me assure you these fears and more can be overcome. Here are the most common:- • Fear of drying up • Fear of forgetting • Fear of going on too long • Fear of boring people • Fear of not sounding right • Fear of trembling hands and trembling voice • Fear of having a weak speechr YES you can overcome the lot.

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Richard told mygoalsbuddy.com “The one thing that all successful athletes, musicians, singers and self-made millionaires and billionaires have in common is an attitude of success. They didn’t acquire this after their achievements.” 1.Expect the best: build your success attitude with a positive attitude. Expect each day to be wonderful. It’s amazing how the interruptions to your enjoyment become fewer and fewer. 2.Make it a habit to be positive: some habits take a while to cultivate and transform into subconscious automatic behaviour. Make it a habit to be positive every day.

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Probably the most important skill anybody needs today in private enterprise is the one rarely taught in our education system - how to communicate? This is the skill that gets people their first job, helps them get promoted, creates respect and trust from meetings, develops confidence in others, and help them become leaders. More change has taken place in the past 30 years than in the whole history of mankind. This change has included ever-increasing technological advances to enable us to communicate faster, more efficiently and more effectively.

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Although it is extremely important to know what to do when teaching people, it must be just as important to know what not to do. Most training concentrates on the attributes of a skill, for example, how to be a leader? So whilst it is important to know what to do, it is just as important to know what NOT to do. I have selected the 12 major causes of failure in leadership and management from my work with numerous corporations throughout the world. 1. lack of clear goals and plans 2. Inability to organise details 3.

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There are hundreds!… But here are 5 to start you off… 1.THE UNPREPARED TRAINER Have you ever been on a course where the person running it clearly hasn’t done any preparation?

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Goal setting is an immensely powerful process, but for your business and personal life. The purpose of setting goals helps you choose where you want to go in life to achieving something. Whether it be a mountain to climb or a small foot hill. By knowing exactly what you want to acheive, you know where you have to focus your efforts.

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