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ARTArticleWhat is self-hypnosis?Today, more and more people practice self-hypnosis even in the comforts of their own home. Although this can be done, it is best to do with someone who has knowledge or background on the practice. To know more about self-hypnosis, research must be done before actually trying it or practicing it at home. Research on self-hypnosis can be done by using the Internet and looking for online sites that offer information on the subject. With just one click on any search engine, thousands of references may appear on the screen.ARTArticleWhat You Must Do Immediately When An Employee Leaves Your CompanyI have been trying to track down a billing issue with a company for over a month. After sending yet another follow up email to my account manager today, I finally received a response. It started out by saying “So-and-So is no longer with our company…” The first thing that crossed my mind was how long has So-and-So been gone, and more importantly, how long have emails from his customers been going unanswered.ARTArticleWhere Are You Being Ordinary?Being extraordinary is a choice. Your business can be anything you want it to be. If you want to see massive changes and growth, it’s up to you to discover what you need to do today to make changes that will result in more clients and more profits. And if you choose to leave the status quo as is, your future results will be similar or you’ll see less growth. It’s up to you.ARTArticleWho Charges Your Battery?We’ve all been through situations in relationships where the person we’re dealing with drains us. Well, as I thought about this, I began to get an image in my head of a battery and I think it’s enough to the point that I wanted to share it with you.ARTArticleWhy Entrepreneurs Shouldn’t Build Their Own WebsitesThere, I said it.
After reading this article, you'll understand why…
Back when I was at the Vancouver Film School learning how to build websites, there was no such thing as Wordpress or even content management systems for that matter.
If you wanted a website created, you had to know two things: a thorough understanding of HTML (CSS was just starting to emerge at that time) and a solid comprehension of what you were doing on the World Wide Web.
The World Wide Web’s landscape has changed dramatically since then.ARTArticleWhy is Cold Calling Like Buying New Shoes?You’re walking down a street in your home town and you have some time on your hands so you’re window shopping. You suddenly stop—transfixed by the fabulous shoes in the store window.ARTArticleWhy Some Entrepreneurs Don't Make Much MoneyHere’s a quick test for you…let’s say I hand you a C-note. Close your eyes and feel that hundred dollar bill in your hand. Now, watch your thoughts and see where you mind goes. Just watch, until you get a thought that comes up about this money in your hands. What is the thought?
* A good number of people will have a thought something like “I better put this away, I don’t want to lose this money.”
* Fewer people will get a thought that goes “this is a gift, truly found money.ARTArticleWhy Will Your Prospect Buy TodayWhat is it that will make your prospect buy today? Why didn’t he buy yesterday? Why won’t he wait until tomorrow?
To answer that, you must first define what exactly a prospect is.ARTArticleWish, Hope, and Pray MarketingWith apologies to one of my favorite authors, Elizabeth Gilbert, I want to ask you to assess your marketing with a cold eye and an honest look. Tell me.....is your marketing system based on the wish, hope, and pray method?ARTArticleYou Can't Be Both!I had a need to be right for a long time. Maybe about 30 years - it kept me in a job I hated, my max earning was about $50k, I had no free time, and had created a situation where I could hardly make any of my own decisions. It became clear to me that being right no longer served me. I went as far as to have the belief that I wasn't really interested in seeking therapy or coaching. Period. I realize I was deeply afraid they might make me "wrong".
Some people will get tired of it.ARTArticleYour Customers Know When Yes Is Really NoAs a small business coach and entrepreneur, I love to read customer service answers to questions that a business’s customers actually ask. Here’s one that came to my inbox this morning:
Question: Do you take orders over the phone?
Answer: We can take orders over the phone, but we go through the same account creation process that you would go through yourself over the Internet. If you want to phone in your order, we will be happy to help you, but you can do it all from the comfort of your own pc as well!ARTArticleYour List of Prospects – The Goose That Lays The Golden EggI’ve just finished three days at a marketing workshop, where I’ve had the chance to talk with many entrepreneurs and solo professionals and hear about their businesses. One of things that hits me hard is that so many people told me they have either a very small database of potential clients (prospects) or, despite years in business, have no list at all. This is a major issue for entrepreneurs, one that will quickly hamper their success and make it a lot tougher to make much money.ARTArticle“Nobody Can Do It Like Me: How To Get Comfortable Delegating In Your Business”Today, I want to talk to you about a topic that could be harming your business if you’re not doing it – I want to talk about how you can be more effective in business by DELEGATING and enjoy the process!
Question: do you enjoy delegating or does the thought of it have you scurrying to hide under your desk?
Hint: this applies whether you have an actual staff or a team who you outsource to!
If hiding under the desk would be your preferred option, then Houston we have a problem!ARTArticle"Tooting Your Own Horn" or Informing Your ProspectsI was writing a bio for a client recently – a darn good bio – that showcased her expertise, her talent, and a bit of her quirky side. It was engaging and told “her story” in an authentic way and hopefully, would make prospects sit up and say, “I want to hire her!”
Now…let’s backtrack a minute. Before I begin writing a bio or About Page for anyone, they must complete a two page questionnaire filled with juicy tidbits about their life – and some not so juicy, but necessary details.ARTArticle***Niche Profit Classroom and Niche MarketingI've always been a fan of Niche Marketing for years. At some time over the course of the last 5 years, I've had sites that have dealt with Recycling, Sleeping Babies, and even Red Headed Parrots. Here's more about Niche Marketing if you've never looked into it:
Why Niche Affiliate Marketing is the Way to GoARTArticle***What to Include in Your Affiliate Marketing PlanI love affiliate marketing and I am always on the hunt for great products that will help my followers as well as myself. That said, I don't just market everything to everyone. I'm pretty choosy about what I share with the world. I've got a couple of favorite products that I will continuously share over time because their value is super high. I have a plan and for the most part I follow it.ARTArticle***Why Business Blogs Are Still ImportantWhen I first started blogging back in 2009 it was a brave new world out there. Blogging was the big thing in branding. Then after about two years blogging as a fad faded. That didn't mean blogging wasn't important any more, it just meant that marketers stopped pushing blogging as the end all be all means to getting leads, prospects and customers.
Blogging may not be as popular a training subject as it was a few years ago yet it remains an important component in your marketing plan, and here's 5 reasons why:ARTArticle10 Business Behaviors That Are Essential to Advancing Your CareerThe path to career advancement has changed quite a bit from years past, but there are still a few key behaviors you must fine-tune if you want to keep moving your career forward. Regardless of whether you're planning to move up with your current employer or take the leap into entrepreneurship, the basic business competencies in this report will help you reach your objectives.
The first step is to identify what success means to you and how far you'd like to advance.ARTArticle10 Important Questions To Ask Your VA Before They Develop Your WebsiteI think VAs (Virtual Assistants) can have an important role in an entrepreneur’s business. They can help out with many tasks that are often not something that busy people want to do, nor can do.
VAs can be very handy with managing calendars, sorting through dozens of emails, doing minor website updates and even helping manage campaigns to ensure all the moving pieces are all lined up.ARTArticle10 Simple Ways to Quickly Create Content That Makes You MoneyIt's clear that content marketing is the cheapest, most effective form of marketing that consistently creates results (aka dollars) for your business.
The next step for you as a busy entrepreneur is to find a way to consistently create the content you need to engage, educate and connect with your audience. There are a myriad of options available for outsourcing this, but the quickest way to get started is to create your own content.
The more you write, the quicker you'll grow at writing effective, punchy content that is truly valuable to your ideal client.ARTArticle19 Winning Ways to Market Your Next WebinarOne of the most challenging aspects of webinar marketing is getting people to attend your webinar (not to mention getting people to buy once they're there!).
But there's a reason webinars are one of the most effective content marketing strategies out there - because they work.
The key to successful webinar marketing is creating, promoting, and hosting a webinar that will appeal to your target market and move them closer to the sale.
Here are 19 proven webinar marketing tips that will help you create, promote, and host the most effective webinar possible:ARTArticle3 Activities That Get You More Ideal ClientsMarketing your business serves ONE key purpose: creating awareness for the work you do and attracting ideal prospects who are looking for what you offer. With the dizzying array of marketing strategies available to you, it's easy to think you have to do 92 different things to get results. Such is not the case. All you really need to do is this:ARTArticle3 Easy Tips for Keeping Your Client Information OrganizedFor many solopreneurs a large part of their business is working one-on-one with clients, and that means having a way of keeping all of their client information organized and easy to access.
In this article I'm going to share with you my top three tips for keeping everything together, so that you can easily access your client information and know exactly where your clients are in your programs.
1. Physical: Create a Client Contact Sheet
For most business owners there will be a physical client file that you'll need to create.ARTArticle3 Easy Ways to Absolutely Crush Your Daily Task ListStaying focused and blocking out distractions is easier said than done. In addition to the myriad of requests, messages and tasks that have to be handled each day, you also have to fight against your own bad habits and tendencies. Figuring out what works for you can be a process of trial and error, OR you can adopt strategies that are tried and true.
Following are 3 valuable tips on how to replace time-wasting activities with new habits that will empower you to be more productive, more focused and more effective during your work day:ARTArticle3 Easy Ways To Create Cash With Your Email NewsletterHow many times have you checked your email inbox today? How many times throughout the day do you check for new messages? The answer to these questions is likely more often than you'd like to admit. The good news is, though... you're not alone! Most of the prospective clients and customers you are looking to do business with have similar habits. This means that your staying in touch with prospective clients, existing clients and referral partners via email is a very smart marketing strategy.ARTArticle3 Easy Ways to Simplify Your Marketing EffortsMany entrepreneurs reach out to me for help because they have hit a wall and finally got sick of their perpetual state of overwhelm.
Have you ever found yourself trying to figure out which way is up? Or perhaps you've been completely confused about what steps to take to grow your business?
Remember that success in business (and marketing) follow a very simple method. Identify a problem and then offer a solution.
Your ideal prospects have problems (or a compelling desire) and your business provides the solutions to those problem (or helps them create their desired result).ARTArticle3 Email Marketing Debates Even Top Marketers Can't Agree OnGetting a straight answer when it comes to email marketing can feel like to trying to solicit tax advice from a four year-old. How the heck are you supposed to know who's wrong, who's right, what works, and what doesn't when it comes to your email marketing?
If you take a quick look online, you'll quickly stumble upon expert debates on the topic. One marketing guru swears by long emails packed with information, while another insists upo
"short and sweet" emails to increase conversions.ARTArticle3 Powerful Marketing Tools to Create Customers for LifeAs a small business owner, you've probably given some thought to your target market. After all, you're not trying to sell life-coaching services (or basket weaving classes, or SEO eBooks) to everyone in the world. Right?
You're simply trying to sell your product or service to the people who want and need it most.
Finding out who those people are, and learning to connect with them in a meaningful way, is what marketing is all about.ARTArticle3 Simple Marketing Tools for Absolutely Any BudgetMany entrepreneurs think the best marketing tactics cost a fortune and require budgets of thousands per month.
The truth is that any small business owner with any budget can implement the following 3 marketing tactics with hardly any financial investment.
The best part? These tactics are not only cost-effective, they’re the most effective ways to generate new business and keep current customers coming back.
1.Increase “word-of-mouth” referrals
It’s an old adage for a reason: there really is no better marketing than word-of-mouth.ARTArticle3 Steps For Replicating Your Own SuccessEntrepreneurs generally have a lot in common. We're passionate about our work. We care deeply about delivering high quality products and services to the people who need us. We have a "never-say-die" spirit.
Another thing we have in common is a bad habit of focusing on what went wrong. We often lose sight of the great things that went RIGHT, especially when it comes to reviewing our activity over a period of time.
When you focus on the negative, you can make growing your business much more difficult than it needs to be.