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ARTArticle3 Steps to Creating an Executive Presence That Inspires!Today, I want to talk about how you come across and more importantly, how you want to come across. There are scores of articles on how effective some people are when interacting with others and one of the key ingredients that makes them so effective is their presence. What do I mean by presence? I mean the ‘wow’ factor – that something that makes people want to know you, work with you and spend time with you.ARTArticle3 Steps to Getting Unstuck3 Steps to Getting Unstuck
Susan Bock
2009
Confidence is everything. How many times have you heard that throughout your life? We can be highly confident in some aspects of our life, and at the opposite end of the spectrum in other aspects – like starting a business. Confidence gives us the power to act without worrying whether our actions will be effective. Wouldn’t it be nice to enter the entrepreneurial game without worrying about our effectiveness?ARTArticle3 Sure-Fire Tests to Evaluate Whether Your Message Cuts Through The Marketing Clutter!When it comes to writing your Web site content, print ads, brochures, etc., are you keeping in line with what your competitors are saying…or are you standing out from the crowd?
Many people use the same overused (and meaningless) words and phrases that everyone else uses. These include (and there are many more):
• Lowest price
• Best service
• Highest quality
• Most professional
• Largest selection
• Family owned
• Most reliable
• In business for 50 yearsARTArticle3 Things You Can Do RIGHT NOW To Be More Attractive to ProspectsFinding new prospects for your business is similar to dating. At the first encounter there is a level of attraction that causes a person to want to get know more about the individual who has caught their attention. After learning more about this attention grabbing person, a decision is made as to whether or not it is even worth pursuing a deeper relationship.ARTArticle3 Ways to Monetize Your List With Affiliate OffersYour customers have specific needs, needs that you're working hard to fulfill and over-deliver with practical solutions.
The #1 rule of small business is that you can't be all things to all people. Sometimes your customers need things your business can't provide. When that happens, incorporating affiliate offers into your email marketing is the best way to keep your customers happy while supplementing your revenue with affiliate commission.
When incorporated into your email marketing, affiliate offers can:ARTArticle3 Ways to Use Eve
ote For Your BusinessIf you would like a tool that gives you instant access to data that you have collected, you have no need to look any further tha
Eve
ote. Why can this be an effective tool for your Virtual Assistance business?
Keep Track of Everything
Eve
ote has so many cool features that you just cannot get enough of using this awesome app! You can track absolutely everything that comes to your mind. One of the first things that you may want to do with Eve
ote is to start saving data so that you can see how easy it is to collect information.ARTArticle35 Ways to Market Content with Social Media: Share Articles, Blogs, Videos and More to Grow Your Business OnlineThere is no denying that the popularity of social media is increasing by the day. For sites like Facebook, LinkedIn and Twitter (herein known as “The Big Three”), the fastest growing demographic consists of users 35 years and older. Though social media was once considered a fad for kids, it has evolved into a viable marketing opportunity for business.
For the casual user, social media is a way to connect with friends and family. For the business user, social media works by sharing compelling content to capture the attention of your target audience.ARTArticle4 Easy Steps To Create New Products & Increase SalesHave you been putting off a project that you know will help grow your business? It could be hosting a teleseminar to attract more clients, writing an ebook, creating a new workshop or program, or whatever “dream” has been in your head but has never seen the light of day.
Often, we let our clients get in the way of our business growth. Yes…you read that correctly. We let our paying clients get in the way of progress.ARTArticle4 Green Beauty TipsOne of the three ways that toxic chemicals enter our bodies is absorption through the skin. This applies to products like bleach, ammonia and other obvious cleaning products. However, it applies to beauty products too. Some beauty products are even more harmful than some cleaning products.
So what do you do? You can purchase natural beauty products both at the low-end of the cost spectrum and the high-end.
It's fun however, to experiment with making natural beauty products at home with simple ingredients that are already at your fingertips.ARTArticle4 Social Networking Pitfalls … And How To Avoid ThemSocial networking sites originally became popular as a way for friends to stay in touch with one another and to keep up-to-date with what was happening in their lives, but they quickly became a place for business owners to grow their networks too. These days you can use these sites as a business building tool, but, more importantly, you can get to know your prospects, clients, and colleagues in a more relaxed and friendly environment.ARTArticle4 Steps to Create Your FutureThe success or failure of your business is not left up to chance. It is not a huge mystery as to whether you will accomplish your goals or not. This leads to an important question that you need to personally address: 'What type of person are you?'ARTArticle4 Ways to Keep Your Clients and Prospects Interested In Your OffersAs you start to plan your marketing activities for the new year, one aspect of your strategy you will want to give serious thought in the coming year is developing a higher level of engagement.
Engagement simply means your audience's reaction to your marketing. It's when they follow through on whatever call to action you put in front of them, such as clicking on a link, responding to a survey or purchasing a product.
No what matter marketing tool or technique you use, you want to make sure that you have a systematic way of tracking your level of engagement.ARTArticle5 Content Marketing Strategies That Get You ClientsThere are likely tens of thousands of people who need the solutions that you provide. It is up to you to make sure that they receive your information in a way that is going to produce the greatest results in the least amount of time. Content marketing is the way to create lasting relationships with your target market. Here are 5 ways to use content marketing to get more clients now:ARTArticle5 Contest Ideas to Grow Your Email List FastHolding an online contest is a fun, affordable way to grow your email list and engage your followers with your brand.
There are endless ways to create contests, ranging from huge, expensive giveaways ("Win an all-expenses paid trip to Maui!") to contests that don't involve money at all ("Submit a photo and we'll feature you on our website!")
The type of contest you choose will depend on your audience, your budget, and the level of complexity you're willing to deal with.ARTArticle5 Easy Content Options That Generate Sales For Your BusinessRight now, at this very minute, there is an ideal prospect perusing the Internet, intently looking for the answer to a question that you could answer in 30 seconds flat. If you were able to connect with that individual and chat with them about their needs and their goals, it's quite likely that at some point in the conversation they would inquire about the products and services you offer, which would provide you with an opportunity to make a sale.ARTArticle5 Easy Ways to Simplify Your BusinessKeeping your business profitable requires a combination of strategic planning, focus and consistent effort.
This is especially true when it comes to marketing your products and services. I find that many small business owners struggle with "feast or famine" in their bank account. One of the reasons this happens is because they only invest time and energy into their marketing when they need clients. I often hear people say, "I'm just too busy to do all of the marketing and follow-up I need to do in my business."ARTArticle5 Easy Ways to Turn Your Website Into An ATMIt goes without saying that to be taken seriously in the business world today, you MUST have a website.
One of the first things prospective clients will do when introduced to you and/or your brand is to "Google" you to see if what you have to offer is what they need.
You want to make sure you control that first impression by creating a website that conveys the value of the solutions you offer.ARTArticle5 Factors to Ensure Your Freebie Isn’t Costing You $alesHaving a free report, ebook, audio recording (CD or MP3), start up kit, etc. is a fabulous way to give a “taste” of you to potential clients and help you to build your list. It’s a no-obligation, non threatening means of letting others get to know you before buying…but if you’re getting people to opt in for your freebie and then you don’t hear from them again, it’s time to take a hard look at what you’re giving away.ARTArticle5 Huge Reasons Why Your Website Should Be Treated Like A Busy City StorefrontWhen I was a young girl, my Oma and Opa owned a bakery in Lilloette BC. Each summer my brother and I got to go and visit them for a week or so and oh, what a treat that was!
I remember standing in front of the bakery window, with wide-open eyes as I scoured all the tasty treats and hoped with all my might that Oma would share a morsel or two with her favourite granddaughter. ï
Of course, from a 10 year old’s perspective, I didn’t look at their bakery as a business, but a place of awe and wonder where delectable, mouth watering pies and pastries were miraculously created.ARTArticle5 Keys to a Success MindsetYes, in order to achieve true success, there are some fundamental mindset principles which we must possess. Some of us have to really work on it and some of us don’t. But studies have shown that there are common underlying characteristics that successful people have. This article will cover what I believe are the 5 key things needed to develop and maintain a success mindset.
1. Birds of a feather Your network = your net worth Sound familiar? Surround yourself with people who are where you want to be or consciously working towards it.ARTArticle5 Powerful Strategies for Creating a Powerful MindsetBuilding a business is a fantastic and challenging experience. You can wake up exhilarated to begin your day and go to bed feeling overwhelmed and frustrated. The key to success is to maintain a positive "yes, I can do it" mindset.
Easier said than done, right? Here are 5 keys to help you create and sustain a positive mindset so you attain the success you desire:ARTArticle5 Simple Shortcuts to Creating GREAT Newsletter Content When You're Short On Time and Hate To WriteSince we launched the current version of the Smart Simple Marketing brand back in 2009, by far one of the most effective marketing strategies we've used has been our email newsletter.
We've sent it out every week since March 2010 and have never missed a single issue. Because of that, every single week we receive phone calls from prospective clients inquiring as to how we might work together to achieve their goals.ARTArticle5 STEPS TO MAINTAINING SUFFICIENT CAREER MOTIVATIONStaying motivated throughout the life of your career is challenging to say the least. There are so many forces that will drive you away from career satisfaction. The major problem is that we are always changing. I don’t just mean you will change, I also mean that your environment will change as well. I hear arguments all the time that you need to make sure you have a good “fit” for the new company you want to join. While I agree with this idea, it’s important to understand that organizations change too.ARTArticle5 Ways to Kill Your TelesummitI’ve been hearing rumors that telesummits are dying, but that couldn’t be farther from the truth. The model is changing, but there’s never been a better way to boost your list building than hosting a telesummit.ARTArticle5 Ways to Significantly Increase Attendance of Your Free TeleclassHosting a free teleclass is one of my favorite ways to increase my subscriber base as well as get to know members of my community. Setting up your teleclass is relatively straightforward too – all you need is a:
* Registration page
* Teleconference bridge line
* Follow-up system usually via an autoresponder
And you’re good to go.ARTArticle5 Ways to Use Social Media to Build Your Email ListYou want to build your email list. You also want to grow your social media following.
While both marketing techniques can be effective in and of themselves, using them together gets you better results.
If you have a large following on Facebook or Twitter, just imagine being able to capture the email addresses of all those prospects - people who have already indicated interest in your brand!
Similarly, being able to leverage your email list to increase and engage social followers is also an incredibly beneficial marketing technique.ARTArticle5 Ways You May Be Giving Away Your Power In A Sales ConversationThere are a lot of considerations that go into pricing your products and services, including the value you offer, your expertise, and what your market will bear. And when you know you’re priced right and prospects show great interest – but you’re struggling to make a sale, it could come down to your Sales Conversation.
The words you say – or don’t say – could be the reason they walk away or look for help elsewhere. Read on to ensure you’re not making these mistakes.ARTArticle7 Areas To Check When Your Info Product Does Not SellIt’s not what you want to discover after you’ve spent days – weeks even – creating a new info product and it’s simply not selling. Before you throw in the towel, check out these 7 areas.
rn#1 Keywordsr
Is your product easily found? Your product solves a problem – if you had this problem, what keywords would you type into Google to find the solution? Check it out; do you come up? If not, who does come up? Your competitors or something completely off target? Ensure the words and phrases people are actively using to search for your products are integrated naturally into the content.ARTArticle7 Common Webinar Mistakes (and How To Avoid Them)A webinar is one of the most involved – and most rewarding – arrows in your marketing quiver. Because webinars include a lot of moving parts like opt-in pages, social integration, audio/visual components, and slide shows, it’s no wonder that many small business owners commit these 7 common webinar mistakes when first getting started.
Here’s what NOT to do when creating and marketing your webinar:
1. One-off MarketingARTArticle7 Compelling Reasons to Hire a Marketing Team For a Big Business BoostAre you short on time for marketing your business? Do you have so many marketing ideas you're not sure where to start?
If so, you're like hundreds of other business owners who say they're overwhelmed with marketing their business.
While bootstrapping helps early on, as your business grows, hiring a marketing team is a smart strategy to consider.
Imagine the time, energy, and focus you'd have not worrying about building your website and making ongoing updates, writing sales copy, SEO, social media, webinar management and content creation.