Category
Money & Careers
Browse the money & careers library by topic first, then narrow into articles, websites, videos, or events.
Topics
Money & Careers Topics
Like the legacy category pages, start with the full topic folder list. The selected lane controls where each topic opens.
Everything29,495Browse the category resource libraryArticles28,220Read expert articles and newslettersWebsites1,274Browse recommended websites and resourcesVideos1Watch category videosEvents0Find upcoming sessions and events
Topic clicks are currently scoped to Everything. Choose Articles, Websites, Videos, or Events to open that resource type for every topic below.
Business Accounting Software and QuickBooksBusiness Coach and Business CoachingBusiness ConsultingBusiness DevelopmentBusiness EtiquetteBusiness OpportunitiesBusiness Start-upCareer Coach and Career CoachingCareer DevelopmentCareer TransitionCollege PlanningCorporate TrainingCryptocurrencyCustomer ServiceDebt and Debt ConsolidationEmployee MotivationEntrepreneursFinancial FreedomFinancial LiteracyForexGreen Jobs/Green CareersHome BusinessHuman ResourcesIdentity TheftInsuranceInternet MarketingInterviewing SkillsInvestingJob SearchLegal ServicesMake Money OnlineManagement SkillsMarketing StrategyMortgage and Home FinancingNetwork Marketing and MLM'sPersonal FinancePublicityReal EstateResume WritingRetirement and Retirement PlanningRisk ManagementSales Management TrainingSales SystemsSales TrainingSmall Business MarketingStock TradingStrategic PlanningVirtual AssistantsWealth - Creating Wealth and Building WealthWomen and MoneyWomen In Business
Everything
Money & Careers Resources
Browse a compact directory list below, or use the topic folders above for a focused legacy-style path.
30 resources
ARTArticle7 Easy Ways To Increase Your Income With Past ClientsStudies consistently show that clients who have purchased from you once are likely to do so again, IF they are given the opportunity to do so. In fact, INC magazine says that "Acquiring new customers is expensive (five to ten times the cost of retaining an existing one), and the average spend of a repeat customer is a whopping 67 percent more than a new one."
If you take a moment to think back on your best client experiences, the ones that got best results and who you enjoyed working with the most, wouldn't it be great to have the opportunity to work with them again?ARTArticle7 Memorable Steps To Accomplish Your 2014 GoalsLet me be honest with you. I HAVE A HARD TIME STAYING FOCUSED. Whew, it feels good to get that out (more on this later). Just last week, my husband, Wil, and I finished putting onto paper our major business goals for 2014.
We have some projects scheduled and prospects in the pipeline already that it only made sense to focus on the first half of the year. In a few short months, we will measure our activity and recalibrate what needs to be done for the remainder of the year.ARTArticle7 Proven Ways to Build Strong Relationships on TwitterAnd yes, it’s all about building relationships
Like email, a lot of social media platforms have been infiltrated by spammers. I am sure you have seen them, especially on Twitter. Very annoying! However, if you are an avid online marketer or a hobbyist, you know that one of the ways to get traffic to your website is through social media. Note though, good and regular and interested traffic can be had through your ‘relationships’ via social media.ARTArticle7 SEO-Friendly Business Website Design TipsDuring the September SEO month we looked at the best SEO tools and reports you can use to monitor traffic and SEO results. I've shared the top 7 steps for on-page SEO success you can easily do yourself to make your website more Google-friendly. And finally, if you have a business blog, you saw the 5 steps you can take with each of your blog posts to make them more SEO-friendly.
To wrap up the SEO series, I'd like to touch upon another important topic.ARTArticle7 Simple Steps to Organizing & Hosting a Successful TeleclassOne of the best ways you can grow your list practically ove
ight and interact with your audience is to host your own Teleclass.ARTArticle7 Simple Steps to Turn Your Resolutions Into RealityIts that time again. A new year has begun filled with new possibilities if we set our intentions and work towards making it happen. Here are some simple tips to help you turn your resolutions into reality and have your best year ever!
1) Put them on paper - Yes! Every goal-setting or resolutions article will echo this, but its true. You can't get away from this. You need to write your goals down. Just the same way you schedule vacations, trips or other fun things.ARTArticle7 Steps to On-Page SEO in WordPressIf you looked at SEO basics in the previous post and checked out some of the SEO tools and resources for small business owners in this post as well you might be wondering how to get started and what are the most important SEO tasks you need to tackle first.
So today I'd like to share with you a list of the 7 steps you need to take first for on-page SEO in your WordPress business website.ARTArticle7 Subject Line Tricks to Get Your Emails OpenedYou get it. You need to be sending a regular email newsletter to stay in touch with prospects, create sales opportunities and increase engagement with your audience.
What happens as soon as you hit send? You start looking at your reports to see who and how many people are opening your message!
Have you struggled with your email marketing because sometimes your emails get high open rates, while other times no one on your list can be bothered to open them?
It could be a problem with your subject lines.ARTArticle7 Things You Should Not Do On A ResumeOver the years I have seen hundreds, maybe even thousands of resumes and I continue to review resumes every day. Based on this experience, I can state that many applicants do nothing to help themselves gain employment. In fact, in many cases, it did the exact opposite! The amazing thing is that the reasons why their resumes did not help were completely preventable!
7 Things You Should Not Do On a Resume
1. Make your contact information hard to find. Your contact information, including name, address, phone and email, must be front and center on page 1.ARTArticle7 Tips for Building Relationships & Guaranteeing Repeat Business1. Make sure that you ask all of the right questions so that you truly understand your prospect's needs. Don't assume that you know what your customer wants or that they have the same needs as all of your other customers. Ask. This way you'll be sure.
2. Give your customers exactly what they ask for. "Sort of" doesn't count. Make sure that you are delivering quality each and every time. In addition, don't oversell. Persuading a customer to take more product than they actually need will quickly make you a one-time resource.
3.ARTArticle7 Ways To Get More Clients To Attend Your EventsOne of of my clients who lives overseas is in the midst of marketing his year-long high level Mastermind group. We’ve been through setting up the sales copy for his website, and he’s pulled together some introductory workshops to give his potential clients a taste of what he does and how he works. Still, he wants to do all he can to maximize enrollment, so he asked if I had more suggestions for him. Sure do! Here are 7 ways to fill your events:
1. Be clear about how many people you want.ARTArticle7 Ways to Name Your ProspectThe first rule in “Naming Your Prospect” is to ask for a title not an activity. Do not ask for “the person who makes the decision to purchase….” Making the “decision to purchase…” is an activity and may get you a name, however, it will most likely be the name of someone who is involved but not in a decision-making capacity.
A better approach is to figure out what department the decision is likely made in and then find out who is the head of that department.ARTArticle8 Basic Steps to Get Started on Twitter and Increase You or Your Company's Brand VisibilityWhat is Twitter? Here is the Wikipedia definition:
Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or exte
al applications.ARTArticle8 Strategies for Bypassing Voice Mail1. Ask the gatekeeper: “When is the best time to reach (prospect’s name)?” Call back then.
2. Vary your calling times. If you are only reaching voice mail you have no way of ascertaining when your prospect will be available. If you always make your calls at the same time of day, vary your routine. Call at different times throughout the day and throughout the week
3. Ask for alte
ate phone numbers for your prospect. Ten years ago prospects generally only had one office line. Today there are a myriad of ways to reach prospects: cell phones, home office phones.ARTArticle8 Strategies to Guarantee Success in Cold Calling1. Make telephone calls
No one will buy from you if they do not know of you, your company/products/services. Every sale has its own cycle. Depending on what you are selling, it could be a short cycle of a day or two, or it could be a long cycle of a year or two. Your call is your introduction and the start of your entire sales process. Without that initial prospecting call, you will not close any sales.
2. Make a lot of telephone callsr
If you have only one prospect to pursue, that prospect becomes overwhelmingly important.ARTArticle8 Ways to stay positive amidst adversityIt’s inevitable that when you are on the road less travelled, trying to achieve your goals, starting a new business, career or family, you will get hit by adversity. Its life! It has its ups and downs, we all know that. But how you react to these adversities is what sets you apart from the masses. My advice on how to stay positive amidst adversity is outlined in the points below:
1) Hope for the best but plan for the worst You’ve heard this before, but do you apply this principle?ARTArticle9 Easy Ways to Get More Clients NOWYou've heard it said that "action speaks louder than words." When it comes to growing your business and increasing your revenue, action screams 10x louder than then wishing, planning AND words combined.
I see so many entrepreneurs stuck in their business and not enjoying the income they could be making because they are trying to get everything "perfect" in their business. Who do you know that struggles with a perfectionist tendency?ARTArticle9 Tips for Holiday Connecting & SchmoozingWhether it’s in person or long distance, connecting during the holidays takes on a lighter, more festive air. But there can be a fine line when it comes to maintaining a professional image. Here are 7 tips to help you network effectively this holiday season.
#1: Get in the Spirit – If you belong to a networking group and it’s suggested that you wear a tacky Christmas sweater to the next meeting for fun – do it! It leads to great conversations, connections, and shows your “fun” side you may have hidden away.ARTArticle9 Ways to Use Email to Boost Your Revenue NOWDid you know that...
• 91% of consumers reported checking their email at least once a day. (ExactTarget)
• 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study)
• For every $1 spent, $44.25 is the average return on email marketing investment. (Experian)
What this means is that using email to connect with, educate and engage your audience is a GREAT way to increase your revenue.
The statistics speak for themselves. Email campaigns need to be an ongoing part of your marketing mix.ARTArticleA Beginner’s Guide to Getting Started With Google+ for BusinessYou may be wondering about Google+ and if you should bother with it to help give your business some extra brand exposure.
What is all the hype about anyway? Are your customers really on Google+? If you are active on Facebook, Twitter and LinkedIn isn’t that enough?
Like you, many business owners are curious if they should be focusing on Google+ in their marketing efforts or if it’s just a passing phase.
After reading this article, you’ll find out more about what exactly Google+ is and why you should seriously consider being active on this social media network for your business.rARTArticleA Discussion on Safety and Hunting AccidentsHunting seems dangerous just by its very nature. But what are the facts?
Every year there are appx 800 non-fatal hunting accidents and 100 fatal. When considering the large amount of hunters nation-wide (appx 20 million), one could come to the conclusion that hunting is fairly safe. Of course, many accidents are unreported because people are not aware of their legal rights. They are often confused about the causes and ramifications of hunting accidents. This article is here to help.
First we will analyze frequent causes of accidents.ARTArticleA Sales Prospecting Technique That Steals Your Prospects And CustomersProtect yourself and your sales team from this sales prospecting technique that is used to trick you into giving away the details of your best sales prospects and customers. It’s devious, underhand, and a scam that can catch out even the most experienced of sales people. In fact the more motivated and career focused you are the better this sales trick works.ARTArticleAbove All…Be an Original: Finding Your Dream and Living From Your DesignA few years ago, Chris, a great friend of mine, was attending a summer concert featuring a Beatles Tribute band. They were dressed up like a 1965 version of John, Paul, George and Ringo. They had their accents and music down. They were an amazing group of musicians perfectly imitating genuine rock stars. And they were fake. After twenty minutes Chris couldn’t handle it. He actually left his family sitting on the grass and spent an hour walking home.ARTArticleAn Elevator Pitch That Gets the Conversation RollingNetworking is a vital element in any marketing plan. Face-to-face meet and greets are a simple way to make a connection quickly and begin to build rapport…the foundation for any relationship…but it’s not easy for many entrepreneurs.
Some find it difficult to stand up in front of a group of strangers and talk about themselves. I recall one networking group where an individual stood up and said, “We do a lot of things. My Web site is___________. Check it out and see for yourself.” And then he promptly sat down.ARTArticleAn Integrated Approach to SEO MarketingMost budding or existing webpreneurs have heard the term SEO before. However, I will provide the meaning for the purpose of this article. Search Engine Optimization (SEO) is the organization of text or keywords, photos or videos on your website so that it gets found by the search engines when people are looking for information on your website’s theme or topic. In order for your website to get discovered online it must show up in the search engine. The statistics show that 60% of a website’s traffic comes from the search engine.ARTArticleAnatomy of an Email: How to Craft Emails That Get Opened and ClickedWhy do some of your emails get high open rates, while others sit in people's inboxes collecting dust? If your open rates and click-through rates are inconsistent, it could be because you're not following a strategic email blueprint.
This article will outline the specific elements that should be included each and every time you email your list. The more consistent you are in including these items, the more consistent your open rates will be!
Email BodyARTArticleAre You Missing These Key Team Members?Being an entrepreneur is an amazing journey. At some point in this journey, you’re going to need a team. Your industry, size of business and future goals will determine what kind of key players you need on your team.
Now when I say team, I don’t mean a dozen full-time staff members or subcontractors. I mean key people you can use when you need them…team members you trust.ARTArticleAre you Wearing Your Life Vest?My mentor says, "Suzanne, You must get comfortable with being uncomfortable". Ugh. That is so hard. I know why....I get it. My other mentor says "business is messy". So if you know that business is ever changing, can be messy, and really is an ebb and flow. You must be OK with being uncomfortable. Lots of unexpected things will happen. Lots of unknowns will be present. Lots of mistakes will take place. You sit in uncomfortable quite a bit.ARTArticleBack to BasicsI was never supposed to be a sales trainer, coach and author. I was supposed to be a ballerina. Many years ago however, I needed a day job, so I got a job with a telemarketing company and the rest is history. Here I am many years later, "The Queen of Cold Calling."
Dancing is still my great passion and in spite of the years and many injuries, I still dance. Recently, I started taking a ballet class with a new teacher.ARTArticleBenefits of Behavioral InterviewingHave you ever wished you had a crystal ball that would tell you BEFORE you hired a candidate if they were actually going to be a good fit? Have you ever scratched your head AFTER you made a bad hiring decision, and wished you never even hired an employee in the first place?
Making sure you have the right person, in the right position, at the right time, takes much more than a crystal ball. It takes knowledge of effective interviewing skills, and the ability to implement them.
One of the most effective approaches for interviewing is called Behavioral Interviewing.