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ARTArticleMarketing In The 21st Century = New MediaThese days the key buzz words in the world of marketing and branding focus on New Media. What is New Media? It can be defined by the “concept that new methods of communicating in the digital world allow smaller groups of people to congregate online and share, sell and swap goods and ...ARTArticleMarketing Success In 30 Minutes A DayOne of the hardest things to do as a business owner is make time to work on growing your own business. We're so busy working for our clients, creating the products or services we sell, or reacting to the Tyranny of the Urgent that there just isn't enough time to give to our business.
Successful businesses learn that they must prioritize marketing. (That means actually doing some!)
You might reject the idea of spending time on your marketing because these hours aren't billable.ARTArticleMaster Employee Engagement (Part I) - The Most Important Strategy For Revitalizing Your OrganizationEver more people today have the means to live, but no meaning to live for. —Victor FranklARTArticleModern Advertising Techniques for Local BusinessesThe way that people and businesses find local companies and services in Manchester, has transformed radically in recent years. The increased use of the internet now means that the once traditional advertising sources, such as flyers, newspapers and printed business directories such as the yellow pages, the phone book and the thomson local directory are simple not being used as much as their digital counterparts.ARTArticleMore Time, More Energy, More Business - How to Get More of What You WantDo you need more time? Do you need more energy? Would you like more business? What would you want more of if you could have it? In the most favorite word of my granddaughter regarding anything she loves, “More.” What can you say “more” to, what can you let go of, for the ...ARTArticleMotivating Employees in the WorkplaceDo you have employees who act less than desirably with customers? Is there someone who is anything but a team player? Have you noticed a pattern in someone being late or calling in sick? These few recognizable symptoms may be of employees who work in an environment that may not be motivating to ...ARTArticleMyth #10 - Being Dissatisfied With My Career Is Not Hurting Me.In countless studies, work stress has been shown to be highly correlated with a higher prevalence of disease. These include asthma, stomach ulcers, chronic neck and back pain, accidents, high blood pressure, strokes and heart attacks. In fact more people have heart attacks on Monday mornings ...ARTArticleNetworking For Results That Balance Your Give And TakeIf you are an introvert like me, and belong to more than one organization for networking, you’ll want to balance your energy and time equally. Everyone though wants a balance of give and take in resources, contacts, or clients, and this keeps you in a steady flow of receiving. What are some ways ...ARTArticleNew Product Launch ChecklistLaunching a new product or service is an exciting time and it is possible to overlook something in the rush to get that product or service to market. I developed the following checklist to make certain that I didn’t make the same mistake twice. Hopefully it will keep you from making a mistake ...ARTArticleNo You Didn’t! Throw Success Away?The end of June marked the completion of the first six months of the year. If there is one specific item you, you and your team, and you and your coach must spend some time on, it is to review the first six months of the year. This is simply looking over your start of the year vision, mission, strategy, goals and plans. Then comparing what the reality is right now after six months have gone by.
For each of the items which were set up in the start of the year to set you and your business up for success, what is the story? Write a few lines describing why you are where you are.ARTArticleObjection Handling TechniquesThe ability to effectively handle objections is without doubt the single biggest factor in getting prospects to buy. An objection is first and foremost an indication that at some level the prospect has or is considering buying and should be welcomed by the salesperson. An objection is a ...ARTArticleOffice Etiquette: MessagesOur modern messaging technology is so nice and quick that we have fallen into a too-casual usage of it, which often makes it difficult for the message recipient.
This casualness has spread to meeting people face-to-face, where an assumption is made that everyone recognizes and remembers the ...ARTArticleOne Word That Can Help With Life Balance!Somehow in trying to keep a sense of balance in our lives, we’ve forgotten one of the most important words to use in our conversations. We’ve even been told that it is inappropriate in business brainstorming meetings to say this word out loud, let alone mutter it under our breath. Plus growing ...ARTArticleOvercome ChallengeIdeas about motivation and inspiration change over time. During the 1970’s and 1980’s pundits advocated a positive mental attitude as the key to achieving goals and insuring happiness. The mere act of thinking positively, we were told, would cause what we wanted to magically appear.
Recently, ...ARTArticleParenting Tips To Make Your Life EasierAs a responsible parent, I'm sure that you can understand how important it is for you to provide properly for your children. Not only will you need to make sure that their physical needs are taken care of properly, you will also need to give them the emotional support that is necessary as well. Of course, each child is going to be their own, unique individual and what may work for one child is not necessarily going to work for another. In most cases, however, you can apply the following parenting tips which will help you to make the most out of the long-term project that you started.ARTArticlePassion, Passion, Passion: A Must Have in Your Job search and 30-Second Elevator SpeechWe’ve all been to those networking events to meet ‘n greet and learn more about each others businesses. Among the attendees are people in transition – either looking for a new job or career - or recent college grads looking for their first “real job.” At these events, I usually get a smile and a ...ARTArticlePaul EvansAs a public speaker you MUST know what you’re talking about. That might seem obvious, but it’s amazing the number of speakers who really don’t have a clue about their subject.
How is this possible?
Well, someone, somewhere said, “Why don’t you come talk to our group.”
“What should I talk ...ARTArticlePeter Fogel's 4 Compelling Reasons to Use Public Speaking to Get Clients!"If you're like most people having a colonoscopy might be a more pleasurable activity than giving a public speech. However, this activity will rapidly become one of your favorites when you let it give your career the huge boost it has given mine.
If you're an author, consultant, trainer, life coach, small business owner, or any client based business owner--- you know better than anyone that the success of your company will hinge on how you market and get your branded message out to your targeted audience.ARTArticlePresentation Skill MistakesLast week my husband and I attended an awesome 4 day work conference! I decided to sit in on both days of business presentations hoping there would be a nugget or two I could share with you.
Presenting to an audience of 100 to 300 top producers were executives of a large company. While overall ...ARTArticlePresenting to a GroupPresenting to a group can be a daunting prospect can it is easy to be intimated when having to do it. These nerves can cause us to make basic mistakes when presenting. I’m sure that you had had the misfortune to sit in on some quite terrible presentations over the years and hopefully also had an ...ARTArticleProducing a Highly Effective Cover Letter for Dentist JobThe dentistry industry is likely to see an expansion in its job prospects due to the development of the dentistry techniques and the rise of dental care insurance proceedings. This has attracted both the entry level and experienced individuals to develop their career in this field.ARTArticleProgress Requires A Starting PointThis time of year, I like to look back and measure accomplishments for the year, celebrate my successes and plan what I hope to accomplish in the coming year. Sometimes it may seem like you have accomplished a number of things only to realize that you have not really made any progress. Success ...ARTArticleProjecting an Expert ImageVirtually every salesperson with any experience what so ever proclaims him or herself to be an expert in their field. Their business card, their fliers, their door hangers (if they use them), their cold calling spiel, their brochures, and everything else they have tries to communicate this ...ARTArticlePublic Speaking and Presenting: Making This Your Best Year Ever!Spectacular presenting is not an accident. It's not just going to happen any more than you can pick up a guitar and play it from first strum. Just like an instrument, our speaking and presenting can get out of tune if we do not continue to learn and apply.
I'll have to admit that two things ...ARTArticlePublic Speaking Word PowerWords hurt, heal, motivate, and aggravate. They are powerful. They control emotions and can even control a person physically.
A word is worth a thousand pictures.nn
“Come here.” Two words that move a person from there to here.nn
“Write this down.” Three words that cause people to put ...ARTArticleQuestioning Reality - Following Rules vs. Following Your HeartI was watching the animated film Chicken Run with my daughter a couple of weeks back - if you haven't seen it, it's definitely worth a rental, especially if you're into a send up of old concentration-camp-breakout movies.
Anyway, Ginger, leader of the fowl breakout plot, rallies her fellow ...ARTArticleQuickbooks Bank Reconciliation TipsAccounting software usually houses a company's general ledger. QuickBooks is the most popular software with small business.
The General Ledger (commonly referred to as the G/L) is the central accounting documentation of a business which uses double-entry bookkeeping. The G/L usually includes accounts for current assets, fixed assets, liabilities, revenues, expenses, gains and losses.ARTArticleReach out and Touch SomeoneOne of the strongest desires we all have is the desire for recognition. For each person who goes to bed hungry for food, there are thousands who go to bed hungry for acknowledgment. With the daily rush to get from here to there, we frequently forget how easy it is to make another happy.
We are ...ARTArticleReality Is ......like beauty. It's in the eye of the beholder. This article is prompted by a recent comment from a publishing colleague - someone I and others hold in high regard, who is bright, articulate, and well-schooled in the traditional publishing industry. The colleague has a perspective about what a ...ARTArticleRecognizing Your Biggest CompetitorIf you were asked to name your biggest competitor, whom would you name? A specific company? Maybe a specific salesperson? Possibly, you view your biggest competitor as a product instead of a company or salesperson?
Competition is all around. It may seem that competitors lurk around every ...