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30 resources
ARTArticle"11 Tips to Help You Discover Your Headline’s Holy Grail"Your ‘Holy Grail’ when it comes to your sales message or your email subject line is your ability to get your message read. Once you have discovered your holy grail, this becomes your hook for your headline which is simply a unique piece of your sales story which arouses burning curiosity and FORCES your reader to read your copy.
It is your slant, your uniqueness, which no-one else has.ARTArticle“Boss, Nobody Has Shoes!”There is a lot of misunderstanding in the marketplace that I'm involved in, and I get people all the time who tell me, "Listen, I don't want to learn about mindset.
"I want to learn about the stock market, I want to learn how to trade options, I want to learn about Forex, I want to learn about real estate, I want to learn about short sales, I want to learn about buying debt for pennies on the dollar with borrowed money." I a site on the Internet making me money.
All these are good, true, paths… and we could go on and on, but my drift is not going that direction.ARTArticle“Enthusiasm Is Not “Some” Thing It's EVERYTHING!”I was broadcasting in the company of several legendary marketers… Really, a dream come true…
And it came my turn to comment on “enthusiasm”. And while I have much to say on the topic and your weal-being, HoloMagic in the moment had gifted us with the company of a very special achiever, so I deferred to the legendary Glenn W.ARTArticle“Something’s got to change….”Every year about this time, I start thinking about what my theme word will be for next year. Then, in December, I will take the last 2 weeks and reflect, review and clean up whatever I need to in order to keep thing rolling.
This year has definitely been a year of high-impact change. (Funny, when I added that to our mission statement to help others create high-impact change in the shortest amount of time, I guess I was really talking to myself.ARTArticle“The Dark Depression Cloud of Later Life”“The Dark Depression Cloud of Later Life”
By Bill Cottringer
“The aging process has you firmly in its grasp if you never get the urge to throw a snowball.” ~Doug Larson
Later life often brings a dark cloud of depression that can be very worrisome and quite difficult to deal with, alone or as a couple. This period of life can be especially difficult because it involves a lot of things that work against each other to make matters worse.ARTArticle“To Be Enthusiastic, Act Enthusiastic”Yes, yes, and YES!
You may not have ever heard that phrase, but back when I started in selling, in the 1960s, that was pretty common. We had sales training meetings and we'd all get up and jump around and bounce off the walls.
A lot of fun, really.
It always worked… Entering enthusiastically into this enthusiastic behavior created the state known as enthusiasm. “To be enthusiastic, act enthusiastic.”
Sure, sales people are required every single moment of every single day to be on their leading edge, to be sharp, to be at the top of their game.ARTArticle“Use my time! Use my time! Use my time!!”The poet wrote, “There’s a destiny that shapes our ends, rough hew them how we will.” I’ve lost several friends and family members, good friends in the internet community, father-in-law recently. Sad. We all will die.
Then I happened to be looking through photo albums, family albums. Oh, all the people that are no longer here that formed important parts of my life! And that can be very, very sad, too.ARTArticle***10 Things I Know About ... Benefits Of Massage Therapy10. IT CAN BE A DAY AT THE BEACH
You can listen to crashing waves or Bob Marley on the sound system to make you feel like you're at the beach — with no chance of getting sand in your underwear!
9. IT'S GOOD FOR YOUR HEAD ...
You can manage anxiety and depression by boosting your neurotransmitters, serotonin and dopamine, and also releasing endorphins — the body's natural mood enhancers.
8. … AND YOUR BODY
Massage therapy reduces swelling and boosts the immune system by improving lymphatic drainage. It also lowers your blood pressure.ARTArticle***10 Things I Know About ... Copyright(Note: The following information should not be construed as legal advice.)
10. Establish Best Practices
Copyright is very fact based; every situation is unique.
9. Paying Attention Is Crucial
It's easy to search, copy, cut/paste, and send without giving a thought to who owns the rights to the work. But it's also easy for the copyright owner to track down illegal use of their intellectual property. Financial penalties for copyright infringement can be substantial.
8. Copyright Is AutomaticARTArticle***10 Things I Know About... MOTIVATING EMPLOYEES10. IT’S NOT ALWAYS ABOUT THE MONEY.
A flexible work schedule may be just as motivating as a bonus. Invest in your staff in creative ways. Enable work/life balance.
9. GIVE CREDIT AND THANKS.
Encourage and acknowledge individual contributions to the team effort.
8. ALLOW EACH PERSON TO HAVE A VOICE.
At meetings, encourage individuals to make comments in support of an idea without fear of criticism.
7. SHARE INFORMATION.
As much as possible, share information from upper management. This helps the staff feel part of the big picture.ARTArticle***2 Ways to Discover Your Raison D'Etre - Reason For BeingRaison D'Etre is French for reason, or purpose, for the existence of someone or something. Each and every person comes into this world with a purpose, unique talents to achieve that purpose and the inner wisdom to guide them along the way. This is a birthright. Without exception. Since everyone walking this Earth exists, you would think that everyone knew his or her purpose in life.ARTArticle***Actress Emily Blunt - A Power of Intention MasterActress Emily Blunt walked into her audition and firmly announced "I'm here to play Queen Victoria and I'm not leaving until you give me the job". She then focused and commanded every scrap of energy and talent within her to deliver her best performance possible and did not leave that audition until she was awarded the role.ARTArticle***Are Outrageous Outbursts Now an Effective PR Tool? Oh My!"Lions and tigers and bears, oh my!" - Dorothy in the Wizard of Oz
The media is filled with bizarre tales of rude and downright bizarre behavior that was once exhibited by self-loathing attention seeking narcissists and now may be used as a clever inexpensive tool for massive publicity. In the age where 'all publicity is good publicity' are high profile outbusts a result of an emotional dysfunction or a clever media attention grabbing ruse? One has to wonder.ARTArticle***Cowardly Lion? Tap Into the Wizard Within To Transform FearIf you are at all familiar with the story of Dorothy and the Wizard of Oz you know that among Dorothy's fellow travelers along the yellow brick road to find the great and powerful Wizard was the Lion. The Lion wanted the Wizard to give him courage as he was afraid of nearly everything he faced in his life. Here he was the king of beasts yet he cowered and hid from any ever so slightly perceived threat to his survival. The Lion believed that if he had the gift of courage he would be able to step into his role as the almighty king and ruler of the forest, respected by all.ARTArticle***Creative? Create Your Life Instead of Living As Its CreationHave you ever thought life would be different for you today if you had a different childhood? Have you ever held thoughts such as:
"My Mother never really cared about who I was."
"My Father told me that I'd never amount to anything."
"People won't like me if I don't agree with the crowd."
"If only I didn't come from such a dysfunctional family."ARTArticle***Drew Barrymore's Secret to Success: Parent Your SelfEverywhere you look; in magazines, newspapers, online and televised articles and bios of people who face challenges are examples of people who have moved beyond their challenges to create extraordinary lives. There are also plenty of examples of those who have literally and figuratively destroyed everything they have achieved. In every inspiring success story lies the common denominator of an examined life and a recapture of personal power, authenticity.ARTArticle***How Actress Courteney Cox Empowers the Wizard WithinHardly a day goes by when I don't read or hear of some celebrity or politician publicly humiliating themselves in an unconscious act of self-sabotage. Some get up, brush themselves off, learn a few life lessons and go on to reach even higher levels of achievement. Others take a few steps back towards recovery only to rush head first into the desperate wall of self destruction again and again. It is disheartening to see someone who takes the dream that they've passionately pursued for so long and slam it hard against the wall.ARTArticle***How Penelope Cruz Leverages Her Fear to Create Mastery“When I start a movie, the first day, I feel like a duck.” - Penelope Cruz, Academy Award Winning ActorARTArticle***How To Empower Yourself for the New YearThis is the time of year when people get off the proverbial treadmill of their workday world and allow themselves some time to reflect on the past year - what they accomplished, what they didn't, what was good, and what wasn't so great. Too often people feel like they've fallen short of their expectations of themselves and spend the time beating themselves up over mistakes, missed opportunities or what 'could have been'. Perhaps this is why many people fall into a bit of a depressed state at this time of year.ARTArticle***How To Rise Above Challenging CircumstancesTake a moment to ask yourself:
What would be the best thing you could do for yourself, right now, given the incredibly uncertain and stressful times you are facing?
What would best prepare you for whatever your life, the economy or other circumstances, might throw at you?
If you watch, read or listen to the media today it’s bad news piled upon more bad news. As a result, most people are stressed and worried.
Most people. Not all people.ARTArticle***In Celebration of the 50th Anniversary of the March on Washington, Historian Details How Music Helped United People in 1960s AmericaFor the past twenty years, music historia
Tom Ingrassia has lectured on the role music played in bridging the gaps between blacks and whites during a turbulent time in American history. Now, in this 50th anniversary year of the historic March on Washington, Ingrassia's multimedia lectures have even more relevance.ARTArticle***Life Stinks? How To Detach From Your Garbage TruckLife stinks.
If that statement bubbled up in your thoughts recently then you may be attached to life decaying garbage truck thinking. Simply put, if you stuff your mind with garbage you will create stinky outcomes. If you focus upon all that is bad in your life you will only add to the garbage dump that is becoming your daily experience.
Garbage in, garbage out.ARTArticle***Make 2014 the Year When Everything Falls Into PlaceAre you prepared to turn life's obstacles into opportunities--and to make those opportunities your own?
Will 2014 be the year when everything falls into place--just the way you visualized it?
Do you have a blueprint to get from where you are now to where you want to be in life?
If you are like many of us, you spend countless hours coaching and encouraging others to develop the skills to clarify, set and achieve their goals.ARTArticle***Michael Jackson: An Unfortunate Example of "What You Resist, Persists"I was not surprised to learn in recent interviews with Rabbi Shmuley Boteach, former close confidante to Michael Jackson, that Michael lost the will to live. He was embarrassed to go out in public. He had mutilated his face so much through unnecessary plastic surgery that he thought he looked like "a lizard". All of his face enhancement procedures were in a desperate desire to look like someone who could be loveable. The more he resisted his misguided feelings of inadequacy the more inadequate he felt about himself.
"What you resist persists." – Carl JungARTArticle***Oops I Did It Again:The Zombie Tune of Repeated Unwanted ExperiencesStarting to think life is a merry-go-round? Have you lost or quit a job every couple of years with the excuse that your boss is a jerk or you're bored out of your mind? Have you noticed a revolving door-like structure to your personal relationships? Do you move your residence from place to place never satisfied with where you are? Is life slipping by through a set pattern of behavior that just isn't working out for you, just keeping you stuck on a treadmill of repeated experiences that you'd rather not have - again?ARTArticle***Overwhelmed?
5 Steps to Become Your Own TaskmasterIn today's fast paced hustle and bustle world you may become overwhelmed by everything that needs to get accomplished in a day, especially during a busy holiday season. A feeling of overwhelm will set in where you just can't decide what to do or how to do it to achieve your personal and professional goals. You're stuck in the paralysis of analysis and don't know what steps to take to get unstuck. Or you'd just really like to get more focused on what will get you the greatest return on your time investment. If these scenarios sound familiar you are not alone.ARTArticle***Resentment and Expectations: Big Fat Life Hold UpsI work with a lot of people who are often in conflict with people they work, or aspire to work with, or in their personal relationships. Time and again I see people become frustrated, angry, and hostile, all a result of having fixed and expectations of one another. Some hold onto and wear their resentment like a badge of honor. It's an exhausting way to live. Helping people recognize and reframe these control-based expectations is essential to real movement toward agreement, better experiences and overall emotional intelligence growth.ARTArticle***Rip Off The Bandaid and Take The Note: Sage Advice From A Hollywood WizardI was sitting at my table enjoying the pile of fruit on my plate at an early morning breakfast meeting when all of a sudde
I recognized a Wizard before me. I was there to listen to guest speaker, Krista Vernoff, Emmy-nominated, Golden Globe-winning head writer and executive producer of the television show “Grey’s Anatomy” talk about her road to success.ARTArticle***Struggling-Anxious-Procrastinating? Stop Telling Your Inner Being to Shut Up!How much time and energy do you spend treading the proverbial waters of the stream of creative expression and meaningful experience? How often do you ride the roller coaster of two progressive steps forward and two steps back in your efforts to expand beyond your current unfulfilling comfort zone? What do 'over the rainbow' masterfully successful people have that you don't have?
The answer is simple.ARTArticle***Stuck in WTF? How to Unstick and FlowYou've worked long and hard at developing and honing your craft. You've put your fears aside and went to audition after audition even for roles you knew you didn't have much of a chance of landing. You've struggled yet managed to keep a roof over your head and food in your belly. You even got some recognition as an "artist to watch". And just when you think you're finally in a position to finally get a break - one that will catapult you into the career and lifestyle you've longed for - the industry seems to have lost its love affair with you.