Sales Without Borders: What Salespeople Can Learn From Borders Books' Demise
"Not one single investor, in the whole wide world, thought Borders had a real economic future," tweets George Mason University economist Tyler Cowen. It truly is remarkable that Borders mismanaged itself so badly that it not only went deeply in the red, but also got to the point where things were so bad that nobody in the world was willing to buy out the beleaguered company. How did it go wrong, though? And more importantly, what can you learn from Borders' mistakes to keep your sales soaring?